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Lacoste
Lacoste is a French clothing company founded in 1933 by professional tennis player, Rene Lacoste. The brand combines functionality with design, primarily featuring its classic embroidered Crocodile logo derived from Lacoste's nickname – "the Crocodile." Its sophisticated design continues to maintain the brand's elegant aesthetic.
Lacoste's polo shirt series showcases full and bright colors in linen knitted sweaters, among other casual items, while accessories, leather goods, and shoes offer an understated and calm design interpretation of urban lifestyle. Lacoste's ready-to-wear collections continue to offer a new interpretation of contemporary casual sportswear. The brand has become synonymous with its standout Polo shirts that combine design and functionality, leading to the invention of the garment in the industry.